Using social media sites is a great way for marketers in any industry to reach new customers. But as the number of social networks continues to grow, it can be difficult to select the right ones for your business.
Although your first thought may be to use them all, some platforms are better suited for marketers than others. And depending on your business’s target audience, you need to be sure that you’re using the same ones as they are.
In this blog post, we’ll discuss the 3 most important social media sites that every business owner should know, which audiences they help you reach, and which goals they help you accomplish.
Facebook is often the first social media site to come to mind when discussing social media, and for good reason. It’s one of the biggest social media platforms in the world, and it was one of the first to provide advertising options to businesses. A Facebook business page is a must for any company or brand, and you should update yours on a regular basis. Today’s consumers expect all businesses to have a presence on the platform, and many of them also expect those businesses to respond to their questions and concerns. Basically, if you’re only going to choose one platform for your business to use, make it Facebook.
Twitter is a fast-paced platform, and many users seek news and information on it. Because of this, it can be especially beneficial for companies who publish original content on a regular basis. Sharing links to new pages and blog posts is simple, and doing it regularly sends readers directly to your new content. Plus, if you make it part of your strategy to share useful and informative content from other sources, you can build your reputation as an authority in your industry.
LinkedIn is a social network for professionals, meaning it can be a useful tool for reaching B2B prospects. However, that doesn’t mean it isn’t useful for B2C companies as well. If your company is hiring, maintaining an active LinkedIn account can help potential applicants learn about your job openings. And if you share updates about your company and employees, you can show them what it’s like to work at your business.