In a fast-paced business environment like ours, one lead generation strategy that every business owner should deploy is to leverage social media. Social media platforms will help you find those interested in your products or services. You can also use social media to share useful tips and information even to your existing clients.
So, how do you generate leads using social media platforms? In this blog post, we have put together the top 3 best practices to generate leads using social media.
How To Get More Leads On Social Media
#1. Optimize your profile
The first step to getting more leads on social media is to optimize your profile. Your social media profile should have a means for potential leads to contact you, whether by email, phone, or messenger. It should also have a means for potential clients to sign up for your products or services. Additionally, create a great call to action button.
#2. Create clickable content
You won't collect leads via social media if you don't create clickable content. Remember that every social media user is competing for attention; as such, your content need to be sharp and images need to be sharper. When creating content, ensure your audience have a place to click.
#3. Design user-friendly landing pages
Next best practice is to design user-friendly landing pages. If you have successfully attracted a lead via social media and the person clicks your link, you shouldn't disappoint them with a badly-designed landing page. Also, ensure that the landing page is relevant and provides the right information that will influence the prospect to buy from you.
As a business person, one way to maximize your returns is to develop a tax plan on or before June 30. Without an appropriate tax plan, your business may be heading for the rocks. As such, we have put together tax planning tips to help you maximize your returns.
Tax Planning Tips
June 30 is reputed as the end of the tax year in Australia. With June 30 fast approaching, the right time to look at your expected taxable income for the 2020-21 financial year is now. This information will help you develop a great tax planning strategy.
You may consider the following tips if you expect to generate more revenue for this financial year than the upcoming financial year:
Consider prepaying some of your expenses, including insurance, rent, and other expenses in the 2020-2021 financial year.
Leverage depreciation measures like the temporary full expenses.
Review and if possible postpone a few of your invoices for the year.
Top up your voluntary superannuation contributions.
Regularly review your debtors lists and if possible write off any bad debt.
One of the most challenging facts that you’ll have to come to terms with is that no matter how innovative your product is, you won’t have any customers if they aren’t aware of your startup. Even more challenging is figuring out how to attract your first customers when you have a limited budget and resources.
While you definitely won’t experience overnight success, the good news is that most startups have been in the same place that you’ve been. And, they were able to turn out just fine by using the following techniques to gain that initial traction.
#1. Start With An Awesome Product
Incredibly obvious but the best way to start gaining traction is by offering an amazing product. Sure, other elements like packaging and customer service will help determine the success or failure of your startup. But, you’re halfway there if you have something so incredible that it practically sells itself.
Take Elon Musk’s Tesla. The electric car brand hasn’t launched an expensive advertising campaign. Instead, the company relies on word-of-mouth marketing to back-up its product. And, that could only be accomplished if there was actually a great product to boast about. Guess what? Tesla succeeded.
If you build it, they will come. You build it really well, they will come even faster.
#2. Brand Yourself
When you think of branding, you automatically have visions of logos, voice and tone, website design, and social media presence. But your brand is the experience you deliver to customers. While a slogan (think of Nike’s “Just Do It”) or lighthearted image (think of Dollar Shave Club) are important components of your brand, you have to go deeper.
This is one of the reasons why Uber has found so much success. The company offered an experience that’s incredibly difficult to replace.
#3. Connect With Influencers
One goal that should be defined, and achieved, is reaching out to influencers in your industry and community. Whether that’s sending out a specific amount of cold emails to influencers, interacting with them on social media, or enticing them with an offer they can’t refuse.
This is one of the strategies that propelled Yelp from a Bay Area startup to global juggernaut. The company reached out to a core group of influential reviewers and bloggers and rewarded these “elite” reviewers by placing their profiles on the home page.
#4. Leverage Your Email List
Despite all of the other pieces of marketing advice and technological advances, email remains one of the greatest marketing tools. This worked for Facebook during the early days at Harvard. You can use email marketing to gain traction since it allows you to speak directly to the customer, send special offers, keep them updated, and highlight new products or features.
Many new businesses and start-up companies often find it difficult to get off the ground. Finding enough capital to fund a developing business and keep it running can be difficult for a company that has not had sufficient time to prove itself in the marketplace. By creating business traction, new companies can attract potential investors and gain a competitive edge in their industry.
Business Traction: The Definition
Business traction refers to the progress of a start-up company and the momentum it gains as the business grows. When traction is lacking, sales dry up and the customer base dwindles, regardless of the effort put into the enterprise. It applies to nearly any kind of business, whether service or product-oriented, or whether it sells to the public, other businesses or the government sector. There is no one way to measure traction, however, companies usually rely on customer response and revenue as indicators of their success.
Maybe surprisingly, profits do not necessarily make for traction; companies such as Amazon, Tesla and Uber have excellent traction but have only had sporadic profitability, if at all. The reasoning behind developing traction is to grow the business while meeting specific company goals and objectives. While traction may be a seemingly abstract concept, it is important and helps a company understand where it stands in an industry and where it would like to be.
How to build traction for your new product or service
If you're launching a new product or service, focus on these four strategies to maximize your customer traction.
#1. Create and Test Engaging Social Media Content
Developing social media content that resonates with your target audience is a great way to gain customer traction. Rather than taking a scattershot approach, it's best to commit to a particular message and test it socially until it gets traction.
#2. Go Where Your Customers Are "Hanging Out"
The best marketing campaign won't gain traction if your customers don't spend time on that platform. To make the most of your efforts, figure out where and how your ideal customer likes to shop, giving you the best chance of getting your product or service in front of them.
#3. Get Feedback From Your Existing Customers
In addition to potential customers, talking to current customers can provide valuable feedback regarding your product or service. Online surveys, Zoom meetings and even observations can help you better understand your customers' needs. Once you've received this feedback, analyze the results and adjust your offerings accordingly.
Congratulations on starting a new business. But keep at the back of your kind that as your business gains traction, tasks will begin to increase and 8 hours may no longer be enough to produce your products or offer your services. On top of that, you need to be prudent with your resources; every time you identify a gap doesn't mean you should hire people.
The only way to get things done efficiently is to maximize your productivity. How do you do that? The simplest way is to review and optimize your workflow and business processes. In this article, we have put together 3 workflow optimization tips to help you improve performance and productivity. If you can implement these tips, you would be one step away from scaling your startup and reducing costs. You will also maximize the use of your time.
Let's get started
#1. Identify Challenges
Workflow optimization starts with identifying your greatest challenges. Identifying challenges should involve both operational and management perspectives. Challenges that you are not aware of will be very difficult for you to resolve. The challenges that your startup is likely to face will largely depend on your niche industry or market. It will also depend on your current weaknesses and strengths.
If you currently face any challenges, optimizing your workflow will be difficult. You should look for a way to resolve your challenges so that you can significantly optimize your workflow.
#2. Set Goals
After identifying challenges, the next thing to do to optimize your workflow is to overcome them. This starts with mapping out achievable goals or objectives. Your objectives should be SMART, that is, they should be Specific, Measurable, Attainable, Realistic and Timely. This process will definitely not happen overnight. In some cases, it may take weeks or days, depending on your goals. The bottom line is for you to set SMART goals that will drive your startup workflow.
#3. Try Workflow Software.
The essence of using workflow optimization software cannot be overemphasized for startups. You can take laudable steps to optimize your workflow, but using workflow optimization software will achieve better than human actions. Using workflow optimization software will give you the enabling environment to improve your efficiency and productivity. It also gives you the opportunity to deploy and monitor your workforce from a dashboard.
Startups like yours love workflow optimization software because it helps them to reduce cost and bring down the time their staff members put in to do recurring tasks. It enhances productivity, improves accountability, increases visibility, as well as empowers your employees to keep up with the trends in your industry.
The budget is finally here and we have summarised what we believe will matter to you the most. Please read on and get back to us if you have any queries.
We thank you for your support and trust
If you haven't your appointment yet, please do it ASAP. We are getting booked out very fast.
Kervin and Team
Elite Tax Success
No matter the industry or business size, lead generation is a top priority for marketers. Lead generation is how you attract people to your business and help them become leads who have an interest in buying your product or service. There are countless lead generation strategies out there, including content marketing, employer branding, digital ads and social media, among many others.
Read on to learn about the best lead generation practices to add to your marketing mix in the year ahead.
#1. Generate leads with your live chat – but only if you can guarantee quick responses
Up to 83% of consumers need some type of support when they are making an online transaction or becoming your customer. With live chat, you can increase conversions by being there to talk to your prospects at key moments.
You can also use live chat to make announcements on your website, such as a product offer or upcoming webinar, or use a bot for automated lead gen. Some of the best live chat tools are Zendesk, Drift and Freshchat.
However, to get the benefits from live chat, you have to ensure fast responses. Otherwise, you might even be causing more harm than good. 45% of consumers would leave a website in the middle of an online transaction if there is no one to answer their questions and concerns.
#2. Make sure your pop-ups are optimized with A/B tests
73% of people dislike pop-up ads – and 81% of consumers have closed a browser or exited a webpage because of a pop-up ad.
If you're going to interrupt your website visitors with a pop-up or opt-in form, it needs to be worth their while. When done well, you can use pop-ups to give your visitors extra value and automate lead generation.
You often see "sign up for our newsletter" as a pop-up call to action, but the best results usually come from a more compelling CTA. With A/B testing, you can choose the best lead magnet to show in your pop-ups. This could be your best ebook, template, blog post or email sequence.
To do your A/B test, set up two pop-ups with different content and compare how they perform. You can then do more in-depth tests for that pop-up, like the specific CTA text or visuals you're using.
#3. Try out video marketing for lead generation
More than 50% of consumers prefer video content over other forms of content, so it's no surprise there are more and more opportunities popping up here for marketers in 2021 and beyond. Some of the ways you could use video for lead generation are:
Creating a video of your sales demo and gating this behind a landing page form.
Using videos on landing pages. Marketers who incorporate video into their campaigns can achieve up to 34% higher conversion rates.
Collecting email addresses right from your videos using a tool like Wistia. This can require viewers to share their email to watch beyond a certain point of a video.
Including CTAs and annotation links in your videos (if you can't do this with YouTube, try Wistia for this too).
How To Use Social Media To Grow Your Business
In today’s digital world, customers are researching businesses and products online, which makes digital marketing crucial in your strategy. Digital marketing is a go-to method for grabbing the attention of today’s tech-savvy consumers. There are various tactics you can implement, including search engine marketing, email marketing, and social media marketing. Social media marketing is a great tool for businesses that want to achieve growth at a low cost.
Here are two ways you can leverage social media to attract customers and grow your company.
#1. Invest in paid ads
Facebook, Instagram, Twitter, Pinterest, and LinkedIn all offer the option to place your ads on their platforms to help build awareness and generate new leads. You can create highly targeted ads that resonate with your target audience. Customize your ads based on your audience’s preferences, online behavior, age, gender, geographic location, and more. Not targeting a specific audience can waste ad dollars on people who aren’t interested in your offers. By sharing your message with those who are most likely to need your services, you can make the most of your ad spend and increase your chances of getting conversions. When prospects are a good match with your company, they’ll likely click your ad, which leads to your website. Once on your website, they may go to your product page or initiate contact with you.
#2. Start a retargeting campaign
Having your leads go cold can be one of the most frustrating things about your marketing strategy. You’ve spent a good amount of money to get customers to trust you and buy your products, but it may seem like it’s all going to waste if they’re not converting. However, it’s important to note that most people aren’t ready to make a purchase when they first visit your website. In fact, 92% of consumers visiting a brand’s website for the first time aren’t there to buy. They might visit your product page, read some of your content, and even add some items to their cart – but take no further action, and the lead goes cold. That’s why lead nurturing can be a good solution. Retargeting campaigns can help you nurture and re-engage cold leads.
Retargeting involves tracking a cookie that saves a user’s activity on a particular web page. For example, if a lead clicks on your website through a Facebook ad, visits your product page, and then leaves your site, applications like Facebook Pixel can track this behavior. Facebook will then display targeted ads to that specific customer. The ads will likely be centered on the product the customer showed interest in on your website. While a lead may not be ready to buy the first time they visit your site, nurturing them can give them that extra nudge.
Sales are on the decline for most businesses during the pandemic. But it may not be entirely due to the global shift in operations. If you adapt to meet your client’s changing needs due to the new lifestyle brought on by COVID-19, you may be able to increase sales. There are opportunities to sustain or even increase your sales if you take a few strategic steps in the right direction.
Here are 3 tips that will help you boost sales during and after the pandemic despite the decrease in demand.
#1. Make Sure Your Business Is Relevant
It’s impossible to ignore the massive changes this pandemic has made to our daily lives. What was once a perfect strategy, may no longer be relevant today. Therefore, you should re-evaluate your offerings to make sure it aligns with the current market trends in your respective business.
While this may be easier for some businesses than others, it can be done. The retail and restaurant industries are great examples of adjusting to the changing times. For example, many apparel manufacturers have made the shift to designing and selling masks. Formerly dine-in only restaurants have changed their business to offer take out and delivery. There have even been cases of alcohol companies changing up operations to produce hand sanitizer.
#2. Improve Communication
The days of face-to-face interaction are on hiatus with the advent of mandatory masks in public spaces and online communication taking priority over in-person conversations. The solution is to improve your communication channels. Some questions to ask are as follows:
Is there an increase in confusion regarding what your business offers?
Does your messaging often get misinterpreted?
Are productivity rates decreasing amongst employees?
Was there a notable shift in phone/email/website communication?
Were your sales performances better before the pandemic?
A simple miscommunication could be what is preventing you from better understanding your customers’ needs at this time.
If you answered yes to one or more of these questions, maybe it’s time to rethink the way your company is communicating to customers and co-workers. As a result, you may discover a permanent increase in sales even after the pandemic is over.
#3. Focus on Customer Experience
A pandemic is a time to show your customers what you are really made of. Now is a great opportunity to rethink how you offer value to your customers through your interactions with them. Even amid social distancing and remote communications, think about how you can create a unique and memorable experience. Work on becoming a reputable and trusted resource for your customer base.