Over the last few months, business owners nationwide have been economically and operationally affected by the COVID-19 crisis. Currently, in many countries, businesses remain closed or have safety restrictions in place to stop the spread of the COVID-19 virus. In addition, even for businesses that have reopened, their customers may not feel comfortable visiting yet.
Due to this, many business owners are struggling to maintain relationships and engage with their customers. Without these relationships, it can be challenging to make sales during this time. We understand the stresses that business owners are facing, which is why we’ve compiled this blog post. Most likely, your clients are being affected by the COVID-19 pandemic too, so it’s crucial that you plan your communications appropriately.
Better Ways To Keep In Touch With Your Customers During COVID-19
#1. Keep Them Updated
As you likely know, the COVID-19 crisis is changing daily. Therefore, it’s crucial that you stay in contact with your clientele and continue to provide them with excellent customer service.
Send email or text messages about reopening plans and safety precautions, payment plans, and any other operational changes. In addition, ensure that you have employees available to answer customer phone calls, emails, and social media inquiries. Most likely, your customers will appreciate these updates, and it’ll increase the chances that they continue buying from your business.
#2. Provide Helpful Content
While this crisis continues to affect daily life, you may have to shift your business’s focus. Sending your typical sales content may not be appropriate, depending on your industry and geographic area. However, you can still ensure customer satisfaction by sending them educational content.
#3. Ask How You Can Help
Most likely, your customers are just as stressed about the COVID-19 virus as you are. Therefore, you should provide them with a great customer service experience by asking how your business can help.
Perhaps you offer a delivery service, and getting your products dropped off would be helpful to them while they work from home. Or, maybe you own a fitness studio and can stream online classes for members who aren’t comfortable with in-person instruction yet. Regardless, it’s a good idea to ask specifically how you can assist them during these unprecedented times.