FORGET THE “BUILD IT AND THEY WILL COME MENTALITY”

A business enterprise is setup to make profit. It is the objective of business enterprises to have their goods and services acquired by customers. It is until customers patronize a business enterprise that it would make sales. Hence, business enterprises always ensure that they take their goods and services to customers by making them know about the existence of the goods and services.

​A business enterprise should forget the “build it and they will come” mentality as it could make them run a loss in the end. No matter how wonderful a product is, a business enterprise should endeavor to take the product to customers. One cannot always wait for customers to make the first move as there are other business enterprises out there that are ready to steal customers. When a business enterprise makes a wonderful product, it should be taken to people so they can acquire it.