Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company. More importantly, these leads will help you keep in touch with potential customers—whether it’s to make a special offer or share news.
This blog post is for anyone looking to take their social media marketing up a notch. If you’re new to social media leads, treat this blog as a primer. For everyone else, this article offers a refresher and several up-to-date tactics on how to earn more quality leads.
#1. Optimize your profile
Before you plan your next social media lead campaign, make sure everything is in place for you to collect leads organically. Your profile should provide the means for customers to contact you, sign up for your newsletter, shop, and more. Provide contact information. Your contact details should be readily available on your profile. But before you add them, make sure you’re able to support customer inquiries—whether by phone, email, Messenger, or some other means.
#2. Create clickable content
Without compelling content, you won’t collect leads. It’s that simple. Remember, everyone on social media is competing for attention. And attention spans are shorter than ever. Images need to be sharp, and copy needs to be sharper. If your goal is to generate leads, make sure to tailor your creative to support it.
With click-worthy content, you’ll want to make sure people have a place to click. Wherever possible, make sure each post has a clear link and tempting call-to-action.
#3. Offer the right incentive
Give people a reason to share information with you. Depending on the type of lead you’re looking to collect, there are different incentives you can offer to sweeten the deal. Holding a social media contest is a great way to collect leads. For entry, ask participants to share whatever information you’d like to learn.