Social media platforms have quickly become an important part of marketing for businesses. With so many social media platforms available, you’ve likely wondered which one’s the best for business marketing.
Your best bet, when it comes to social media marketing, is to choose the platform that’s the best fit for your brand.
This includes evaluating the platforms to see if your customer base is there, whether or not they’re engaging with brands, and if the platform fits the personality of your brand.
For instance, if your brand seeks to appeal mainly to millennial women, Instagram should be one of your top choices. This platform tends to attract more women than men, and more people under the age of 25 than other platforms.
Alternatively, if you’re a B2B brand, you’re going to find more success on LinkedIn, which is a platform that appeals primarily to professionals and brands looking to connect with other professionals.
- Am I a B2B or B2C company?
- Who’s my ideal customer/target market?
- What’s my ultimate goal regarding social media marketing? Is it to sell, to connect, or to build brand awareness?
Limitations of Using Social Media
Although social media marketing platforms provide marketers with an opportunity to expose their brands to potential customers, they are associated with a number of challenges.
Some of the challenges of using social media marketing platforms include the following:
#1. Not Built for Business
The social media marketing platforms were not built for business, but for connecting two or more people. Social media users don’t have “buying-intent”.
A lot of time is required to run social media marketing ads. One has to stay active and engage potential customers constantly.
#3. Technical Expertise Needed
Technical know-how is needed for one to design, create, and run social media ads. If you don’t have it, it may be a challenge for you to market on social media marketing platforms.
Are you committed to adding at least one social media platform into your marketing strategy? Whether you integrate one platform or several, you can be sure that it’ll increase your brand’s exposure and contribute to your overall marketing success.